HOME RUN: Zits Studios is stepping onto the sphere.
The Swedish ready-to-wear model is teaming with Starter Black Label, the premium line by American athletic model Starter.
Launching May 30, the capsule assortment offers basic sportswear objects a Swedish twist: Eschewing the historically brilliant colours of sports activities jerseys, baseball jerseys, shirts, caps and shorts are delivered within the vogue label’s signature pastel pink and marine blue hues.
Starter’s basic baseball jacket, which was relaunched following the creation of Starter Black Label in 2012, is delivered in a pink and white model, the quantity 13 — in reference to Zits Studio’s headquarters positioned at 13 Floragatan in Stockholm — embossed on its entrance.
Emblem patchworks mixing Starter’s retro font with the Zits Studios label cowl among the kinds, together with Zits Studios denim matches such because the 1996 and 1997 denims.
The 20-piece capsule assortment, that includes each ladies’s and males’s kinds, even consists of an Zits Studios basketball. Will probably be bought in choose Zits Studios shops in addition to on the model’s website online.
“I’m interested in the relationship between sports merchandise and fashion,” stated Jonny Johansson, artistic director of Zits Studios, for whom Starter, which was based in 1971, was a “classic American sports merchandise company” when he was rising up in Sweden.
“Today you cannot really tell the difference [between sports merchandise and fashion] if you ask me,” he continued. “The borders cease to exist. It is a good mix that challenges how to see the different categories. Sports merchandise is full of designs or archetypes that you can work with: It gives products to fashion.”
It’s not Zits Studios’ first foray into the world of sports activities. In February, the model selected basketball star Russell Westbrook because the face of its spring 2019 marketing campaign, shot by Juergen Teller.