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WWD List: What to Watch at This Year’s Miami Swim Week

Bathing-suit season is in full swing because the modern flock to Miami Seaside this week for one in every of summer time’s hottest trend occasions. Miami Swim Week takes place July 11 to July 16 and is an opportunity for retailers, trend consultants, stylists, influencers and different business leaders to search out out what’s trending within the business and to make purchases for upcoming seasons. 
Miami Swim Week started 37 years in the past with the Swim Present, which runs July 13 to 16 in Miami’s Conference Heart. The commerce present continues to be maybe Miami Swim Week’s greatest occasion, that includes males’s, ladies’s and kids’s swimwear, beachwear, activewear, resort put on, cruise and equipment on the market. However since its inception, the occasion has expanded to incorporate cocktail events, pop-up occasions, launch events, wellness activations and runway reveals. Different facilities have popped up too. Like Nu Wave Swim, which runs July 11 to 14 on the close by Botanical Gardens, providing designers a whole package deal of backdrops, manufacturing assistants, make-up artists and even fashions upon arrival. Sports activities Illustrated can even be there, scouting out potential fashions for its annual Swimsuit difficulty. 

Lahana Swim 
Courtesy

Nonetheless, the Swim Present stays the largest occasion, one that attracts about 2,500 firms and types from 60 totally different firms, in accordance

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