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Why Kim Kardashian Is Renaming Her Shapewear Brand – WWD

This submit has been up to date since publication on July 1.

Kim Kardashian is altering the identify of her shapewear model because of social media backlash.

After being criticized of cultural appropriation over the identify of her shapewear model — Kimono, which she revealed on June 25 — Kardashian has introduced she might be launching the model underneath a brand new identify — and has turned to Twitter to crowdsource concepts.

In an interview with WSJ Journal on Monday, Kardashian addressed the backlash she confronted towards utilizing the time period “Kimono,” stating: “You’d suppose we’d have clearly thought it by way of a bit of bit deeper. I’m the primary individual to say, OK, in fact, I can’t consider we didn’t consider this. I clearly had actually harmless intentions. However, let’s pay attention. And I need to actually pay attention. And I need to actually take all of it in. I do love Japan. My husband was in Japan when all of this was occurring. It’s a spot that we love and go to. I have such respect.”

Within the interview, Kardashian is seen modeling items from the model, together with a bodysuit, one-leg bike shorts and a compression garment.

The fact TV star had beforehand introduced she could be altering the model’s identify on July 1 — simply six days after revealing the model — sending out a collection of tweets, stating: “My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name.”

A launch date has but to be revealed — and can doubtless now be pushed again because of the rename — nevertheless Kardashian’s preliminary announcement confirmed her line of pores and skin tone-colored shapewear has been 15 years within the works. The model’s imagery — which was photographed by artist Vanessa Beecroft — reveals types like bras, underwear, bodysuits and a one-leg bike brief out there in 9 shades and in sizes starting from XXS to 4XL.

Kardashian has been met with harsh criticism within the week since revealing the Kimono model, most notably by the mayor of Kyoto, Daisaku Kadokawa, who wrote an open letter on Friday asking her to drop the trademark as a result of the model identify is culturally insensitive.

Kardashian has but to disclose a brand new identify for the model.

Learn extra right here:

Kim Kardashian’s Shapewear Model Is Shaping As much as Make a Large Splash 

Kim Kardashian Calls Out Quick-fashion Manufacturers for Designer Knock-offs

The right way to Repair Trend’s Cultural Appropriation Drawback

WATCH: Celeb Make-up Artist Patrick Ta on Working With Rihanna and Adriana Lima


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