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Sixties Model and Muse Peggy Moffitt Venturing Into Licensing – WWD

Sixties-era mannequin and muse Peggy Moffitt, recognized for her distinctive five-point Vidal Sassoon haircut, harlequin eye make-up and for her collaboration with the late L.A. designer Rudi Gernreich, is poised to turn into her personal model.

Sage Licensing has revealed the event of a licensing program in style attire and equipment based mostly on the famed mannequin, who made waves when she posed in Gernreich’s topless monokini in 1964. The deal is being spearheaded by the group’s president Bruce Giuliano, who has labored with Whats up Kitty and Paul Frank, amongst different artistic properties.

A native of Los Angeles, Moffitt studied performing, which led to roles in “Blow-up” and different movies, and dance, which influenced her style in clothes and her balletic model of modeling — and caught the attention of Gernreich, recognized for his avant-garde, body-con model. Her late husband, photographer William Claxton, additionally contributed to her legacy together with his iconic Sixties photos of the mannequin.
Moffitt, 79, who lives within the Hollywood Hills, has been sick in latest months, and has not appeared publicly. The brand new brand-licensing program coincides along with her archival photos and clothes being showcased within the “Rudi Gernreich: Fearless Fashion” exhibition on view at L.A.’s Skirball Cultural Middle. Open classes for licensing embody cosmetics, attire, equipment, swimsuits and ath-leisure, footwear, lingerie and residential items.
Moffitt, who lengthy held a trademark on Gernreich’s identify, has had a number of forays into the style enterprise. She collaborated with Comme des Garçons on T-shirts and reinterpretations of Gernreich designs in 2003, and in 2016 launched her personal leisurewear label with L.A. designer Evelina Galli, who represented the model persona within the Sage deal. “We’ve wound down the leisurewear line to focus on licensing,” Galli instructed WWD, including that she’s already seen curiosity from H&M.


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