Selena Gomez is the newest superstar to create a namesake magnificence line.
In accordance with the U.S. Patent and Trademark Workplace, the actress and musician filed a trademark for “Selena Gomez” on July 11 for a lot of magnificence merchandise, together with “fragrances, cosmetics, skin-care preparations, hair-care preparations, soaps, moisturizers and essential oils,” amongst others. The trademark was filed by July Moon Productions, which is Gomez’s manufacturing firm.
Gomez had beforehand launched a namesake perfume in 2011 with Adrenalina Inc., which she crowdsourced via her followers who helped determine on the scent profile. Exterior of magnificence, Gomez teamed with Coach final 12 months to collaborate on a ready-to-wear assortment following the success of the Selena Grace purse and equipment line launched by Coach the 12 months prior. Gomez additionally serves as the worldwide face of Coach. In 2018, she was additionally tapped by Puma to design a line of attire, sneakers and equipment.
Her first enterprise within the trend area got here in 2010 with the launch of her clothes line, referred to as Dream Out Loud, at Kmart in 2010. The juniors line included back-to-school attire and was anticipated to generate $100 million throughout its first 12 months.
She follows a slew of different celebrities which can be leveraging their star energy
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