MILAN — Storied American model Sebago and the Italian Sease life-style label have teamed to create a limited-edition vary of Docksides personalised with the storied Solaro cloth.
“It’s a spontaneous partnership,” stated Franco Loro Piana on the cool Sease idea retailer in Milan’s arty Brera district. Hailing from the Loro Piana textile household, along with his brother Giacomo, the younger entrepreneur and designer launched the Sease venture in November 2017 with the flagship in Milan providing kits geared to the mountains or the ocean. “I always bought Sebago Docksides and I have always worn them on a daily basis in an urban context,” stated Franco Loro Piana, a passionate sailor like most of his household.
The co-branding venture was “organic,” and one of the best match for the collaboration to mark the brand new course of the label, concurred Lorenzo Boglione, vice chairman of gross sales at Sebago dad or mum firm BasicNet. Two years in the past, BasicNet acquired Sebago from Wolverine World Huge Inc. The usage of Solaro provides worth to the footwear and a “precious, different touch,” he stated.
The style market BasicNet was based in 1994 by Lorenzo’s father Marco Boglione and controls a portfolio of main manufacturers, together with Kappa, K-Approach and Superga.
Within the first quarter of 2019, BasicNet,
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