In a transfer geared toward higher serving prospects — particularly worldwide vacationers — the Neiman Marcus Group has rolled out Alipay to Neiman Marcus, Bergdorf Goodman and Neiman Marcus Final Name shops throughout the U.S.
Providing Alipay on-line can also be deliberate. Phrases of the deal weren’t disclosed.
The transfer comes as consumers search out extra different and versatile cost choices, which is being embraced by Millennials and is par for the course for world shoppers. Alipay, which is operated by the Ant Monetary Companies Group, is being deployed by the retailer as a approach “to offer a convenient payment option for its luxury customers,” the corporate mentioned.
David Goubert, govt vice chairman of shops and retail expertise on the Neiman Marcus Group, mentioned the retailer “is known for offering unsurpassed service and developing better ways for our customers to shop.”
“This partnership with Alipay gives our customers a convenient way to pay through channels they already use,” Goubert mentioned. “Offering Alipay to our customers is another way we’ve exceeded our customers’ expectations as we’ve evolved our company into a digital luxury platform. In fact, we’ve already received a significant amount of position customer feedback as a result of launching this partnership and are now in the process of working to launch Alipay as an online payment option later this year.”
The retailer mentioned Alipay is now accessible at 43 Neiman Marcus and 24 Neiman Marcus Final Name shops in addition to two Bergdorf Goodman shops within the U.S.
Alipay mentioned along with its world three way partnership companions, 1 billion customers are served worldwide. And citing Nielsen knowledge, the corporate famous that over two-thirds of Chinese language vacationers are utilizing their smartphones to make purchases whereas touring. And of these polled in a survey, about 60 p.c of outlets mentioned gross sales and foot visitors elevated after they began providing Alipay as an possibility.
“With the Alipay mobile payment platform, Neiman Marcus Group stores are better positioned to meet the unique needs of the more than 4 million Chinese travelers who are in the U.S at any given time,” the retailer mentioned in a press release.
Yulei Wang, basic supervisor of Alipay North America, mentioned that is “exactly the kind of strategic partnership that will greatly benefit Chinese consumers — expats, tourists, and students — who come to the U.S. to sightsee, explore and shop.”
“In the very competitive retail landscape, the convenience, familiarity, and security advantages of Alipay give Chinese shoppers a distinct reason to visit Neiman Marcus stores and, soon, online,” Wang mentioned including that Alipay customers “receive economic savings through the app by avoiding higher foreign credit card transaction fees.”