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HUG Gala Returns to New York City This November – WWD

Lingerie leaders and swimwear’s largest names are headed again to the Large Apple this fall for the 64th annual HUG Gala. 

Challenge Assist Us Give Gala, a New York-based charity shaped by lingerie and swimwear leaders, is internet hosting its annual fund-raiser on Nov. 6 at 230 Fifth Avenue in Midtown Manhattan. 

This 12 months’s occasion, which is able to honor retail and lingerie veterans Susan DeMusis and Dora Lau, is predicted to convey collectively roughly 150 individuals within the intimates attire trade as they combine, mingle and lift cash for charity. C-suite executives from names akin to Victoria’s Secret, Wacoal, Chantelle, Jockey, Goal and Kohl’s are just a few which have been invited. As well as, suppliers and producers, akin to Lenzing Fibers, are anticipated to make an look. 

“As president of Project Help Us Give, I am proud and privileged to lead the club forward into its 65th year,” Camille Block, Challenge HUG president, mentioned in a press release. “The two exceptional women we are honoring, Susan DeMusis and Dora Lau, are eager to make this the best HUG gala ever.”

She likened the yearly occasion to a “who’s who of the intimates industry,” however added that she’s hoping to see some new faces this 12 months.  

The cabaret-theme celebration will embody a efficiency by jazz singer Amanda Jhones and the Pucci Jhones Quartet because it honors the 2 particular company. 

HUG Gala

Photographs from a earlier HUG Gala. 

DeMusis has been president of luxurious swimwear model Miraclesuit since 2016. However her résumé additionally contains stints at Soma Intimates, Victoria’s Secret and the Carole Hochman Design Group, the place she labored on lingerie manufacturers akin to Betsey Johnson and On Gossamer. 

Lau, the night’s different honoree, based of Dora L Worldwide Inc., an intimates attire vendor, in 1991, and has served as the corporate’s chief govt officer and president for the final 18 years. She went on to discovered plus-size lingerie model Curvy Couture in 2012. 

Proceeds from the occasion profit the Hassenfeld Kids’s Hospital at NYU Langone and the Pediatric Division of the Rusk Institute of Rehabilitation Medication. HUG, which was based in 1955, has raised almost $7 million for hospital applications and pediatric rehabilitation since its inception.

Learn extra on intimates right here: 

What To Watch: Victoria’s Secret And Its Fallen Angels

Chico’s FAS Bets on Lingerie Manufacturers to Kick-start Turnaround

Kim Kardashian’s Skims Solutionwear Debuts On-line


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