PARIS — Personalization and digitalization — two of magnificence’s greatest tendencies right this moment additionally occur to be two of the fragrance business’s prime ache factors. However The Alchemist Atelier goals to repair that.
The brand new bespoke fragrance model from Noustique, an organization born from the latest three way partnership between perfume and vogue agency Puig and residential equipment producer BSH Hausgeräte GmbH, is launching in tandem with the opening of its first pop-up in Paris right this moment.
There, folks can concoct their very own fragrances with — if desired — the assistance of perfumery-trained “alchemists” and depart with the samples they created. On website, too, prospects could purchase the easy-to-use, speedy, app-connected gadget, referred to as the Scent Creator, which permits them to make their very own fragrance anyplace.
The Scent Creator.
The venture is the brainchild of Álvaro Suárez, a product design engineer with a interest of constructing innovations. He now serves as Noustique’s chief government officer.
“It is a disrupting solution for the market,” he stated, of The Alchemist Atelier. It’s an concept Suárez hatched whereas working in BSH’s company innovation division, the place he targeted on how one can present worth and expertise for shoppers, and new enterprise fashions.
The considering behind The Alchemist Atelier, in keeping with Suárez, was “how can
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