Two weeks after teasing its controversial Sauvage perfume marketing campaign, Dior has launched an official assertion on the matter.
The style home teased the marketing campaign, which featured Johnny Depp, who has been the face of the perfume since 2015, on Aug. 30. Incorporating parts of Native American tradition, the marketing campaign was a collaboration between the Home of Dior and representatives of Individuals for Indian Alternative, a nonprofit group devoted to advancing the cultural, political and financial rights of Indigenous individuals globally.
Nonetheless, the teaser was met with a lot backlash from social media, with customers claiming that it was culturally appropriative. Dior took down the video that very same day and has saved silent on the matter — till now.
At the moment, the Home of Dior launched an official assertion on the Sauvage marketing campaign, apologizing for any offense it prompted and confirming that the total model of it is not going to be launched.
“The House of Dior has long been committed to promoting diversity and has no tolerance for discrimination in any form,” reads the official assertion from the Home of Dior. “Just lately, a movie trailer for the Sauvage perfume was posted on social media and instantly withdrawn. We’re deeply sorry for any offense attributable to this new