BorderX Lab, based 5 years in the past by three former Google engineers, had a easy objective, which is to “make it safe and convenient for shoppers worldwide to buy authentic products at a fair price.”
Since then, the corporate, which is led by founder and chief govt officer Dr. Albert Shen, has grown its logistics and personalization resolution to generate a “best in class” cross-border procuring expertise. It’s service provider companions embrace Yoox, DKNY, Alexander Wang, Everlane and Saks Fifth Avenue, amongst others.
BorderX has a easy pitch. “From payment integration, logistics solutions and marketing services to content creation in Mandarin and more, we handle it all so you don’t have to,” the corporate touts on its site. “Launch in China in less [than] two weeks and start growing your sales in the world’s largest e-commerce market.”
For BorderX Lab president of strategic partnerships Jeff Unze, the cross-border e-commerce, or CBEC, market in China is ripe and demand is strong throughout many classes — whilst the present commerce warfare creates uncertainty.
[See associated story: Tariffs Trigger Value ‘Uncertainty’ for Retailers, Shoppers]
“Cross-border e-commerce is a multibillion greenback enterprise that grew tremendously with Chinese language dad and mom in search of high quality mother and child merchandise from the U.S. and Europe after
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