Over the previous 15 years, Cindy Crawford and Guthy-Renker have constructed Significant Magnificence right into a model producing gross sales upward of $100 million yearly. So what’s its secret sauce?
“Greg [Renker]…was just interested in being in business with me,” stated Crawford in a dialog together with her and Guthy-Renker cofounder Greg Renker that was moderated by WWD’s government editor of magnificence, Jenny B. High-quality. “I had been with Revlon for almost 20 years, and I was getting close to my 35th birthday. I just was ready. I thought, ‘this is a chance for me to do my own thing.’ What was I, Cindy, passionate about? I loved makeup…but what I was really passionate about was skin care. Because as a model, that was my job.”
Crawford’s pores and skin needed to be a clear slate, so make-up artists may greatest work their magic on it. She had met Dr. Jean-Louis Sebagh in Paris when she was 28 years outdated. “It was just before I realized I wasn’t going to look 25 forever,” Crawford laughed, including that physician had an method known as “’age maintenance.’ That just really resonated with me.”
He’d whip up a “vitamin cocktail” for Crawford within the Metropolis of Mild. Quick-forward, and she or he obtained married,
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