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Bottega Veneta to Hold First ‘Drop,’ Re-release Sold-out Shoes – WWD

Bottega Veneta Stretch Pumps

This summer season gave strategy to a altering of the guards in trendy minimalism, as the recognition of Daniel Lee’s new Bottega Veneta appeared to overhaul a mourning for Phoebe Philo’s tenure at Celine.

Lee’s first assortment for Bottega started hitting shops in May. Footwear from his inaugural collections grew to become ‘It’ merchandise on social media and rapidly bought out — spawning an Instagram fan account, @NewBottega, its title nodding to the favored Philo-Celine memorial account, @OldCeline.

The @NewBottega feed was began by Polimoda scholar Laura Rossi in late-February, simply as @OldCeline’s exercise started to peter out, with posts stopping in April.

Now with over 68,000 followers, @NewBottega was solely the primary signal that Bottega Veneta, which is owned by Kering, is gaining a little bit of a hip quotient beneath Lee’s tutelage. This week the model will conduct its first “drop,” tapping a mode of commerce popularized by the streetwear trade.

On Sunday, Bottega Veneta’s New York Metropolis flagship will start promoting a big cargo of shoe kinds which can be roughly bought out throughout the U.S. Its stretch pump and stretch sandal kinds will once more grow to be out there in black and white, respectively.

Bottega mentioned that the shop, situated at 740 Madison Avenue, will shut for 30 minutes earlier than the beginning of the footwear’ four p.m. launch and that lengthy strains are anticipated. Footwear shall be out there on a primary come, first served foundation.

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