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Boris Johnson on Fashion, Style and Cycling – WWD

LONDON — Lengthy earlier than Boris Johnson was prime-minister-to-be, he served because the mayor of London for eight years from 2008 to 2016, presiding over the profitable 2012 Olympic Video games, introducing a cycle scheme with the bicycles which might be nonetheless known as “Boris bikes,” and losing a whole bunch of 1000’s of kilos on water cannons, meant for crowd management, however which have been finally bought for scrap.

Throughout that point, Johnson was a giant supporter of inexperienced areas, giving life to 100 “pocket-sized” parks throughout London and drawing up proposals for a backyard bridge throughout the Thames, akin to the Excessive Line in Manhattan. Alas, it was by no means constructed, with the present Mayor Sadiq Khan concluding it didn’t signify worth for cash. The failed challenge price 53 million kilos.

All through his tenure as mayor, Johnson additionally was at all times a giant supporter of style and the retail trade.

In 2015 he hosted a dinner with the British Style Council to assist the trade and later that yr, he visited the BHV Marais division retailer in Paris to assist the retailer’s style vacation marketing campaign.

As mayor, Johnson headed the London Growth Company, serving to to drive financial growth by means of regeneration tasks. It was based in 1999, however was closed in 2012.

The LDA funded some main packages, such because the Centre for Style Enterprise, an incubator for style know-how companies based mostly on the London School of Style, and the Style Ahead program, which helped assist younger designers in rising their companies. Beneficiaries included Christopher Kane, Erdem and Marios Schwab.

However Johnson isn’t precisely essentially the most fashion-forward of figures, though most parliamentarians and ministers aren’t precisely identified for his or her natty sense of costume. His wardrobe consists of saggy fits and costume shirts, though he does have a penchant for colourful ties and an excellent pair of biking socks, which he instructed WWD is his “one concession to fashion.”

“If you’re on a bicycle, it’s important you have a good, long right sock if you want to avoid it being caught in the chain,” Johnson mentioned, including that he favored to buy these socks in north London’s Chapel Market.

Boris Johnson

Boris Johnson 
Ben Cawthra/Shutterstock

Right here, some extra of Johnson’s takes on style over time, as revealed in WWD:

“London’s better, we invented bondage trousers, and the suit. Every single man in this room is wearing something that was invented in London. And we do it better than everybody else.” (2015)

“We believe strongly that fashion and design are central to the future. Fashion is an industry that probably employs about 900,000 people in my country, and generates direct and indirect [gross domestic product] of 49 billion pounds. It’s of huge importance.” (2015)

“The London suit is a pandemic — it’s populated the entire planet. You don’t get Scotch whisky made in Korea or Parmesan cheese made in Australia — you come to London for a suit.” (2013)

“Men are apparently spending more money on clothes than women. It’s obviously a growing and booming business and I’m proud to say that London is at the very heart of it.” (2013)

“Even though no one would accuse me of being particularly well-dressed, I appreciate this stuff and I understand the vital importance of supporting it. Fashion is not just something that makes London one of the most attractive, vibrant cities to come and live and work in. Of course it earns huge sums of money in terms of exports. It’s part of a creative sector in London that has a turnover of about 18 billion pounds ($29.2 billion) a year.” (2009)

“London has got this incredible breadth of skills, so you not only have people who are good with a pair of scissors and with a needle and thread, but fashion impresarios, people who understand how to put on a show and all that kind of jazz.” (2009)

“We export the greatest fashion icons around the world — not just our models, Naomi Campbell, Kate Moss, they are London girls, but also of course Anna Wintour, she’s a London girl. And where does Brüno [a flamboyant fashion designer character played by Sacha Baron Cohen] come from? The most important figure in fashion [Sacha Baron Cohen] went to Haberdashers’ Aske’s school in north London.” (2009)


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