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Baublebar to Launch Fine Jewelry on Site – WWD

Baublebar's fine jewelry.

Baublebar is increasing its attain into the world of tremendous jewellery.

The direct-to-consumer label will launch gold and diamond items on its site Wednesday. Costs mirror the corporate’s lack of middlemen — beginning at $55 for gold stud earrings and going as much as $995 for a diamond-set signet ring.

Baublebar’s costume-jewelry designs largely retail for lower than $50. The corporate determined to enter the world of tremendous after experiencing unexpected success with the launch of its gold vermeil assortment.

Baublebar expects the assortment to symbolize 20 p.c of firm gross sales throughout the subsequent two years. Its debut assortment is restricted to rings and earrings, with streamlined hoop and stud shapes for earrings and easy, embellished bands for rings. Some extra directional earrings take the form of letters or security pins.

Baublebar cofounder Daniella Yacobovsky-Fiala mentioned their launch is strategic: “Our assortment is data-driven and our new assortment displays that. Over the previous few years, now we have seen the traces blurring as extra folks effortlessly combine tremendous and trend jewellery collectively and select to buy tremendous jewellery for themselves.

“As a brand dedicated to giving our community a complete assortment of accessories that allow them to easily experiment with personal style, our fine collection is a continuation of that mission.”

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