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AG Jeans Debuts First Recycled Water Collection for Spring 2020 – WWD

The style business stays within the sizzling seat with regards to the dialogue of environmental impacts and waste discount, and AG Denims is searching for to reply one basic query — can denim be sustainable?

The corporate put in a brand new water filtration system in its factories in South Gate in Los Angeles and Mexico Metropolis and in March launched its first denim and ready-to-wear providing produced with this method. On Thursday, the California-based firm on the Gitano Jungle Room at The James in New York unveiled its second assortment utilizing the system that reduces water use and makes use of recycled water to supply clothes.

“Our main points are our water machinery, which we’ve been speaking about for a while now and we’re trying to further our efforts to not only work on the water consumption but trying to figure out how else we can fix the production process and make it more eco-conscious,” stated Katie Lewis, AG Denims advertising and public relations supervisor.

“Being a denim brand, I don’t think you can be 100 percent sustainable but we’re trying to clean up our act. For the most part I think we’ve been doing a good job for the last 10 years.”

The spring 2020 assortment, which is the primary underneath vice chairman of design and inventive Zihaad Wells, who joined the corporate from Hudson Denims in January, is comprised of three tales — army, workwear and classic — and every is represented by patterns, prints and particulars resembling acid wash and railroad stripes. Wells, who additionally labored at True Faith and Levi’s, usually travels to do analysis for his collections, however this season appeared to the Sixties and what Lewis describes as “the era of hardworking society.”

A camouflage-inspired, tie-dye sample on a males’s shirt, tank high and ladies’s Adel pant, a split-back trouser with adjustable waist and side-button closure, unites the olive and tan army capsule, whereas the workwear story is represented by railroad stripes on males’s and ladies’s shirts and jumpsuits and an extended buttoned shirt that may be worn as a shirtdress. Exterior stitching on denims that resemble carpenter pants and a skirt that appears like cropped denims when hanging or laid flat spherical out the providing.

The classic capsule is greatest represented by suits each new and returning together with the Tomas X, a brand new model of the high-waisted, straight-leg paneled jean with ‘v’ stitching element over the entrance and seat, and the white Isabelle jean with a frayed waistband and ankle.

AG stepped away from wovens this season to excellent its denim providing underneath the brand new water filtration system and its ready-to-wear comprised of cropped anoraks, tremendous wide-leg palazzo pants, a white cotton and spandex wrap shirt made in-house at its Mexico manufacturing unit and a luxe knitted bodysuit model.

Lewis shared that the subsequent assortment will “take a lot of inspiration from what’s already here.”


Change Brokers: Denim Manufacturers Working to Rework the Trade

AG RTW Fall 2019


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